Hi Mike,
It isn't obvious, is it?
The axle is stainless steel pin wrapped in a softer metal. (?). That pin must be driven through, one side to the other, to free the old knob. It doesn't matter which direction you approach it from, though you'll quickly see why it's easier to hammer from one side than the other. I think I used a small screwdriver, but a punch would be better. It was a little tough to get started, but there isn't any trick to it.
Good luck. If you get stuck, post some pictures and someone will be able to provide more specific instructions.
Steve